Why is Google spending more money on 3D software?
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The company’s advertising and promotions departments are now spending more than $400 million on 3-D software to help it promote its Google Glasses, Google Glass products, and its own self-driving car.
That money comes from an increase in advertising spending that is expected to be around $1.8 billion by the end of 2020, according to an internal memo from Google’s head of advertising and media.
The money, though, won’t be spent directly on Google Glass itself.
Rather, it will go toward software for Google Glass that will let developers and designers work with the glasses to create custom-designed 3-d experiences.
That software, called the Glass 2.0 SDK, is already available for developers to download for free, and Google is also investing in a tool that will allow developers to build their own glasses-ready 3-ds, the memo said.
The software is already being used by developers to create new Glass 3D experiences and is also being used for a handful of Google services.
“The SDK is still early and the SDK is only a prototype,” a Google spokesperson told the Verge in an email.
Google Glass is expected in stores around the world in late 2020.
Google’s advertising budget for Glass was about $300 million in 2020.
The $400m was a record for Google advertising and marketing, but the $400M isn’t nearly as much as the $1 billion spent on Glass itself by the company.
Glass was Google’s first big-screen, self-pacing smart-watch product, but it also has a few other hardware devices and services that have been built for it.
Google hasn’t disclosed how much it spent on 3DS software.
But Google did say in the memo that the Glass SDK would be “critical to Google’s vision of the future of personal computing.”
Google is trying to build on Glass and create a more robust ecosystem of third-party hardware and software that will help people build their experiences around Glass.
But that won’t happen without the help of 3DS hardware developers, the company said.
Google will also work with software companies to make it easier for people to create 3D apps for Glass.
Google wants to make Glass accessible to as many people as possible, the executives said.
“Glass will be the primary device for people who want to be part of this ecosystem, but we also want to create experiences for developers, users, and the broader public that help us grow the platform and make it even better for people around the globe,” the memo from Schmidt said.
The company’s advertising and promotions departments are now spending more than $400 million on 3-D software to help it promote…